Our story
Meet the people behind Circle and Bloom
We believe that growing older shouldn't mean losing your independence or connection to the community. Circle and Bloom was founded by two people who have seen first-hand the profound difference that meaningful companionship makes.
Co-Founder
Craig
Craig has worked in health, social care and housing for nearly 20 years. He is a qualified programme, technology and business management professional who has a deep-rooted passion to improve people's lives. He has achieved this in his professional life in leading the delivery of local government services and through non-executive roles in the third sector.
Growing up, Craig spent a significant amount of time with his grandmother who was often lonely and in need of companionship. He saw his grandmother flourish after moving to accommodation where social activity was a daily event. It changed who she was as a person and combatted the loneliness she often felt. He wants to provide services that bring this joy to others and help them live the best life they can.
Co-Founder
Heidi
Heidi has worked within Health and Social Care for 20 years. A former registered mental health nurse, she is a strong advocate for supporting those with mental health issues. In 2024 her 86-year-old step-father moved back to England to live near her mum, after living abroad for a long time. A few months later her mum died and her step-father was left without any friends or support network living locally.
Heidi lived in a different country and her step-father couldn't use technology and struggled to talk on the telephone due to hearing difficulties. He was keen to get out in the local area more and develop a connection with others. Heidi sought the services of a companionship company and could finally relax that someone was seeing her step-father regularly and helping him increase his confidence and wellbeing. They take him for a coffee or a drive and even helped by taking him to a hospital appointment he was worried about. It has made such a big difference to his life — and we cannot imagine life without the companionship services.
What we stand for
Warmth
Every interaction is guided by genuine care, kindness, and a commitment to making people feel valued.
Trust
We hold ourselves to the highest standards of vetting, professionalism, and transparency — always.
Dignity
We believe everyone deserves to be treated with respect, and to live life on their own terms.
Connection
Meaningful relationships are at the heart of everything we do. Real connections change lives.
Companionship for everyone, without exception.
Ready to find out more?
Whether you're looking for support for yourself or a loved one, we'd love to have a friendly chat.
Get in touch